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Alcohol Misuse

Local projects have been submitted from around the United Kingdom from a range of different organisations. The aim of the local projects is to share what is being done to improve health in the community. This section has not been peer reviewed and the BMJ Group makes no guarantee about the accuracy of the information supplied. For more information contact the organiser of the local project directly. For our full website terms and conditions please click here.

Each local project has a summary box and contact details. Further detail is also provided.

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Alder Hey Children’s Hospital – Young Person Alcohol Poisoning Intervention

Description Identifying children with problematic alcohol and/or drug use and establishing a care pathway and referral service.
Setting The A&E department of a hospital.
Population Young people aged between 0-16 years in A&E.
Intervention Providing an information pack of resources on drug, alcohol and sexual health issues, offering brief interventions and screening on alcohol misuse with a view to referral on to outside support services.
Main Outcome Early identification of young people with alcohol related issues. Reduction in risk taking behaviour.
Cost Start-up - The project was launched on a ‘shoe string’, costing around £7000 over two years but with a considerable amount of help and support from the local medical staff. If the project is found to be viable, then funding should be mainstreamed.; Running costs - £3500 each year; Total -
Contact Email kim.williams@rlc.nhs.uk
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AltN8

Description A multifaceted project aimed at reducing binge drinking and its negative impacts
Setting Blackpool Primary Care Trust (PCT)
Population Teenagers and people aged up to 44 who are binge drinking or drinking harmfully
Intervention Various interventions (including distributing merchandise in pubs and clubs) to encourage drinkers to alternate their alcohol drinks with non-alcoholic drinks or alternate the days on which they drink to give their liver time to recover.
Main Outcome Too early to say
Cost Start-up - £8000; Running costs - The project costs £20 000 annually including all marketing costs and delivery.; Total -
Contact Email ian.treasure@blackpoolpct.nhs.uk
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Blackpool LIFE campaign – Rise to the Challenge

Description A branding that will be easily recognised and associated with health messages by agencies and the public.
Setting Blackpool
Population Population within the areas of highest deprivation across Blackpool.
Intervention All relevant publications are branded with LIFE campaign and logo. The logo is regularly used on promotional messages and other media tools and also for healthy vending machines in public buildings and schools.
Main Outcome Take-up in services and health promoting activities such as stopping smoking or an increase in participation in physical activity.
Cost Start-up - Start up costs: £25 000. Annual running costs: £5000-10 000.; Running costs - £5000-10 000; Total -
Contact Email brenda.marshall@blackpoolpct.nhs.uk
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Brief Intervention and Screening Tool Training Project

Description GPs, practice staff and A&E staff are trained on how to implement brief interventions in primary care.
Setting General practices and A&E departments
Population Patients with alcohol problems from 56 practices and two A&E departments.
Intervention Training provided for GPs, practice staff and A&E staff on how to use the identified screening tool and how to implement brief interventions within a primary care setting.
Main Outcome 120 people accessed the training in the first year.
Cost Start-up - ; Running costs - Year 1 = £19 000 Year 2 = £18 445 Total costs of the two year project = £37 445; Total -
Contact Email info@cadas.co.uk
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Cornerstone Day Centre

Description Offers support to substance misusers, the mentally ill and socially isolated people
Setting Day centre
Population Homeless and otherwise marginalised adults over 18 years of age
Intervention Offers cooked meals, showers, haircuts and clothing
Main Outcome Increase in clients moving to settled housing, rehabilitation centres and the labour market
Cost Start-up - To equip the centre, the cost is perhaps £150,000; Running costs - £150 000 so far (and rising). Without the volunteers the costs would be at least double.; Total -
Contact Email jackie.walsh@ccrsorg.co.uk
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Criminal Justice Alcohol Project

Description Delivers alcohol interventions within the criminal justice system
Setting Various settings within the criminal justice system, such as custody suites
Population Adults with alcohol misuse problems who come into contact with the criminal justice system
Intervention Alcohol misuse workers deliver brief interventions and access to more intensive, structured treatment interventions
Main Outcome Increased number of 18-35 year olds accessing alcohol treatment services, and a low incidence of re-offending in people who have accessed the scheme.
Cost Start-up - The start up costs covered recruitment of workers and production of publicity materials for the scheme (approximately £5000).; Running costs - It costs approximately £70 000 each year in staffing and resources to operate.; Total -
Contact Email katrina.stephens@salford.gov.uk
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It’s Not OK!

Description A range of initiatives to provide education on the dangers of irresponsible drinking made by young people for young people.
Setting Secondary schools and youth organisations.
Population Young people between the ages of 13 to 16 years.
Intervention A film and a teacher-support pack on the dangers of irresponsible drinking are distributed to every secondary school and youth organisation in Liverpool.
Main Outcome Increase of knowledge and awareness of the consequences of binge drinking and the alternative life choices available to young people.
Cost Start-up - £65 000; Running costs - Continuing Professional Development training for teachers and youth workers are the only on-going costs. The resource, once purchased by schools or youth associations, has no on-going cost implication.; Total -
Contact Email Gaynor.wright@liverpool.gov.uk
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Liverpool Alcohol Treatment Requirement (ATR) Pilot

Description Offering alcohol treatment, as part of an offender’s punishment, to offenders who show alcohol dependency.
Setting Community Justice Centre
Population Offenders who are dependent on alcohol
Intervention Various alcohol treatment modalities including one to one care planned counselling; community detoxification; in patient detoxification; and structured day care.
Main Outcome Include numbers of offenders suitable for an Alcohol Treatment Requirement (ATR), number of treatment modalities given, numbers who have complied with the ATR, and numbers of re-arrests/reconvictions in comparison with their offending behaviour in the previous 12 months.
Cost Start-up - £60 000; Running costs - Total cost of the pilot scheme is £60 000.; Total -
Contact Email Sue.brown@merseyside.probation.gsi.gov.uk
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NHS Drinking Responsibly Project

Description The project aims to promote responsible drinking and a responsible drinking culture across Manchester.
Setting Pubs, clubs, bars, off-licences, convenience stores, supermarkets and workplace settings, including schools, Primary Care Trusts (PCTs), the hospitality sector and the private sector.
Population On and off licence staff focusing on women, older people and 18-25 year olds.
Intervention Training in responsible alcohol retailing, publicity campaigns, production of educational booklets, an electronic fact file, alcohol training for people working in non-specialist settings, a radio campaign, and campaigns in workplace settings.
Main Outcome Three thousand copies of “Calling Time: helpful advice for staff" distributed to alcohol retail staff and used as a training tool by operators. Eighty six of 109 free places filled on a responsible alcohol retailing course. Sixteen of 60 subsidised places filled on the responsible alcohol retailing course.
Cost Start-up - ; Running costs - £47 000 to include salary, on-costs, management, travel, promotion and publicity; Total -
Contact Email elizabeth.burns@manchester.nhs.uk
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Wansbeck Alcohol Project (WAP)

Description A structured alcohol service to detect and treat alcohol misuse.
Setting Primary care
Population Any person over age of 18 who has difficulty with alcohol misuse. This may be a hazardous, harmful or dependant drinker.
Intervention Training for primary care staff in the use of Alcohol Use Disorders Identification Test alcohol consumption questions (AUDIT-C), brief interventions and referral to Wansbeck Alcohol Project for more intensive brief interventions and home detox. We also offer counselling, therapies and an alcohol support group.
Main Outcome Reduction in alcohol use.
Cost Start-up - £83 000; Running costs - £83 000 for 10 months; Total -
Contact Email Duncan.Leith@gp-a84025.nhs.uk
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