Neighbourhood Road Safety Initiative (NRSI) in Bradford
| Description | Aims to reduce the number of deaths and serious injuries of children living in deprived areas in Bradford. |
|---|---|
| Setting | Four deprived areas in Bradford. |
| Populationting | All children (aged 0-18 years old) living in Manningham, Little Horton, Keighley and Bradford Moor. |
| Intervention summary | Various evidence-based initiatives including SMARTRISK and Injury Minimisation Programme for Schools (IMPS), and innovative projects such as puppet shows. |
| Outcome Summary | Results will be available late 2007. |
| Startup Cost | Approximately £25 000 |
| Running Cost | Approximately £80 000 |
| Funding | The Department for Transport funded the NRSI in Bradford. Bradford and Airedale Teaching Primary Care Trust (tPCT) was also awarded £200 000 for health promotion, which helped fund the project |
| Started | March 2004 |
| Ended | Due to finish March 2006, but extended until March 2007. |
| Location | Bradford, England |
| Contact |
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Background
Evidence based initiatives are being used to reduce the number of deaths and serious injuries of children living in the deprived areas of Manningham, Little Horton, Keighley and Bradford Moor as a result of road traffic collisions.
What is the problem you are trying to solve?
To reduce the inequality that exists in the number of deaths and serious injury of children living in specific areas as a result of road traffic collisions. In addition, the project aims to raise awareness of road safety issues and preventative measures.
What local organisations are involved?
Bradford and Airedale Teaching Primary Care Trust (tPCT) provides support and many external agencies are involved as partner organisations, including local schools, community centres, Sure Start children's centres, Bradford hospitals and the local council road safety team.
How many people are running this project and who are they?
The health aspect of the programme is managed by Bradford and Airedale tPCT. A children’s road safety facilitator, Davina Hartley, has been employed to oversee the project on a daily basis.
What local population are you targeting?
All children (aged 0-18 years old) living in the Manningham, Little Horton, Keighley and Bradford Moor areas of Bradford are being targeted. In addition, we are targeting the families of these children and health professionals working in these areas.
How many people are you targeting?
The project aims to target around 5000 children and their families.
Interventions
What interventions are you using to address the problem?
Evidence based initiatives are being used to address the problem. These include SMARTRISK 1 , which is an international travelling road show, delivered to years 8, 9 and 10 students, that encourages them to choose to take smart risks, and Injury Minimisation Programme for Schools (IMPS), as well as innovative projects such as puppet shows, mountain bike stunt shows and developing a ‘story sack’. A story sack is a resource for pre-school children and their parents/carers. It includes a book on road safety, a story book, a fact book, a song, a play matt and a game. The story sack focuses on the important message of holding hands to encourage pedestrian safety.
Is the project design based on evidence? If so, please state reference.
Some of the interventions, such as SMARTRISK, cycle training and IMPS are evidence based, but others, such as the story sacks, do not have such a strong evidence base.
Outcome
What outcomes or planned outcomes are you measuring?
We are measuring the numbers of children killed or seriously injured as a result of road traffic collisions, both during and after the project was initiated.
Do you have any outcomes or results yet? If so, what are they?
Not yet – results will be available late 2007.
Is your project relevant to a government target or guideline?
The project is based on the Local Public Service Agreement (LPSA) to reduce number of children killed or seriously injured by 60% by 2010, using the baseline 1994-8 as an average (Bradford District Council).
Feedback
What obstacles did you have to overcome to set up this project?
The biggest obstacle involved the partnership working of frontline health and local authority staff. This was overcome through communication and utilising other partners such as local schools and Sure Start programmes
What have you learned about the project so far?
One important lesson learnt is to ensure communication channels are open between every group of professionals which may be involved or affected by the project. It is important to ensure that everyone is informed of the project’s plans.
What would you do differently?
We would be more realistic about the capacity of other professionals to engage in this agenda. We would identify early on who would be ready to work on the project and slowly engage other professionals.